The heart of the company are the Lucerne shops. They are run by the brothers Alex and Matthias Imgrüth in the 6th generation, together with almost 100 employees. The recipe that has guaranteed success for 190 years? "We run a Lucerne shop for Lucerne residents. We know our customers' tastes very well and when we shop in Milan and Düsseldorf we have a precise idea of ​​what is in demand in central Switzerland," say the company bosses. The collection is large, sometimes fashionable and extravagant, sometimes sporty, sometimes classic and timeless, and always reasonably priced.

The huge selection of models and brands is always impressive. Not only the fashionable flair and the sense for new trends are appreciated, but also the quality and service. Matthias Imgrüth: "We rely on leather, on good footbeds and consciously set ourselves apart from cheap Asian goods. And: We value expert advice in all our stores. The effort is worth it: the people of Lucerne have remained very loyal to us over all these years and we would like to thank them for that."