Collection: Ugh

UGG was founded in 1978 when Brian Smith, a passionate surfer, moved from Australia to California. He had a dream: to design the perfect boot that would keep his feet warm in the cold morning hours after he had surfed in the Pacific. So he designed our Classic Boot – an UGG icon.
Whether it's the surfing community or celebrities – everyone loves UGG. Because our products stand for the feeling of being completely yourself. From iconic boots to modern classics: every new UGG edition turns a comfortable shoe into a real style statement. UGG is all about the people who love the brand. That's what makes us so iconic. Feels Like UGG.